1. Business model
Pasture is a software and payments platform. Customers reserve quarter, half, and whole beef shares from participating processors and ranchers. Customers pay over time through Pasture Reserve, a layaway prepayment program. Pasture earns a ten percent platform fee on completed transactions. Beef is delivered only after the full purchase price is paid.
2. What Pasture is not
- Not a lender. No credit is extended.
- Not a creditor. No interest is charged. No annual percentage rate.
- Not a finance company. Pasture does not finance food.
- Not a money transmitter. Funds move through Stripe Connect.
- Not a meat producer, packer, processor, warehouse, or carrier.
3. Approved and prohibited language
Approved customer facing terms:
- Pasture Reserve
- Reserve and Pay Over Time
- Layaway Program
- Installment Prepayment
- Reservation Deposits
Prohibited terms in any customer or marketing surface:
- Loan
- Credit
- Financing
- Interest
- APR
- Lending
- Borrowing
4. Payment and money handling
All payments flow through Stripe Connect. Processor accounts are onboarded through Stripe Express. The Pasture platform fee is deducted automatically. Processor payouts are released only after the customer or Pasture confirms delivery. Failed payments trigger automated notices and Stripe retries.
5. Food and product liability
Processors are the seller of record. Processors are solely responsible for sourcing, processing, packaging, labeling, storage, transportation, and delivery, and for compliance with all USDA, FDA, and state regulations. Pasture is not liable for product quality, food safety, or processor performance.
6. Tax compliance
Processors are responsible for collecting and remitting their own taxes unless Pasture is required to act as marketplace facilitator in the jurisdiction of sale, in which case Pasture will collect and remit the required tax.
7. Data privacy
Customer data is handled in accordance with the Privacy Policy. Card data is tokenized by Stripe. Processors receive only the customer data required to fulfill the order. Marketing communications require the customer separate consent.
8. Investor materials
Investor materials describe Pasture as a technology enabled layaway and marketplace platform. Investor materials do not describe Pasture as a lender or as a finance company. Payment processing is performed by Stripe Connect. Pasture earns a ten percent platform fee on completed transactions.